I'm a small-town Iowa creative, photographer, educator, and entrepreneur who believes business shouldn’t be so dang complicated. I love honest storytelling, beautiful visuals that actually connect, and creating tools for women who want to work smarter, not harder.
I homeschool my girls, work in leggings, and build resources for women who are juggling a lot, but still want a brand that feels like them.
Currently in my “try things and see what sticks” era and honestly? It’s working.
hey there
i'm alex.
I didn’t always know this is where I’d land. I started out with a camera in hand, chasing golden hour for weddings and portraits. Then came essential oils, then product photography, then editing, then education, then… yep, you get the idea.
What looked like a million pivots was actually one long thread: helping women create beautiful, sustainable, and strategic businesses; without the burnout.
These days? I create stock photos, graphics, mockups, and educational resources for small business owners (often mamas!) who want tools that do more than just look pretty. Tools that work hard, too.
how it’s going
how it started →
Graduated with a degree in Elementary Education and went full-time with wedding photography. I had already shot 15 weddings, and went on to shoot 15 more in 2014, including one international wedding. I swapped lesson plans for lenses and never looked back!
2014
Bought a DSLR to build a DIY photo booth for our wedding, taught myself manual mode, and promptly volunteered as tribute to photograph my brother-in-law’s wedding. Everlasting Love Photography was officially born.
2011
one pivot at a time...
Here’s the quick version of how I got here
messy middle and all.
Burnt out and overwhelmed, I ordered a kit of essential oils on a whim. I wasn’t sure they’d help… but they did. That small “why not” moment led to a full-blown wellness business.
2015
Made the big leap to retire from weddings and go all in on my Young Living business. I rebranded my business to Alexandria Hinders officially and continued to say yes to the occasional portrait or brand session, but life started shifting.
2017
Launched Well Styled Essentials: a monthly subscription for YL brand partners with stock photography, graphics, templates, and marketing tools to make showing up easier. We would go on to serve over 1250 YL Brand Partners.
2019
Created & launched Alexandria Hinders Creative: a digital shop offering relatable, soft, warm stock images for women building something beautiful as well as helpful templates & more to make running a business easier.
2022
Launched AHC Mockups, our apparel-focused mockup shop for creators and product-based businesses. Also started homeschooling our girls, adding “teacher” to the lineup of hats I wear most days.
2024
Bought a DSLR to build a DIY photo booth for our wedding, taught myself manual mode, and promptly volunteered as tribute to photograph my brother-in-law’s wedding. Everlasting Love Photography was officially born.
2011
Graduated with a degree in Elementary Education and went full-time with wedding photography. I had already shot 15 weddings, and went on to shoot 15 more in 2014, including one international wedding. I swapped lesson plans for lenses and never looked back!
2014
Burnt out and overwhelmed, I ordered a kit of essential oils on a whim. I wasn’t sure they’d help… but they did. That small “why not” moment led to a full-blown wellness business.
2015
Made the big leap to retire from weddings and go all in on my Young Living business. I rebranded my business to Alexandria Hinders officially and continued to say yes to the occasional portrait or brand session, but life started shifting.
2017
Launched Well Styled Essentials: a monthly subscription for YL brand partners with stock photography, graphics, templates, and marketing tools to make showing up easier. We would go on to serve over 1250 YL Brand Partners.
2019
Created & launched Alexandria Hinders Creative: a digital shop offering relatable, soft, warm stock images for women building something beautiful as well as helpful templates & more to make running a business easier.
2022
Launched AHC Mockups, our apparel-focused mockup shop for creators and product-based businesses. Also started homeschooling our girls, adding “teacher” to the lineup of hats I wear most days.
2024
one pivot at a time...
Here’s the quick version of how I got here—messy middle and all.
physical books
Night Owl
stress away
mojitos
beach
hot coffee
audio books
Early Bird
peace & calming
mules
mountains
iced coffee
this or that
I’ve worn a lot of hats over the years: wife, photographer, content creator, Young Living leader, Etsy shop founder, foster/adoptive mama, homeschool mama... the roles have shifted, the seasons have changed—but the heart behind it all has stayed the same.
you click away
a note before
I want women to feel supported in building lives that are intentional, beautiful, and rooted in what matters most. To know they don’t have to do it all to do what matters. To believe there’s value in the experimenting, the evolving, the just-trying-things-and-seeing-what-sticks part. To feel seen, even in the ordinary moments—whether that’s through a camera lens or a conversation.
Whether you’re here for honest storytelling, helpful tools, or a little soft place to land—I’m so glad you’re here.
Take what you need. I hope this space feels like a deep breath.
back
For creatives, brands, and artists seeking visuals with depth and atmosphere. These sessions blend refined styling with emotion-led storytelling—perfect for campaigns, lookbooks, or personal branding.
Starting at $950
Editorial
01
back
An invitation to see place as story. These sessions document light, texture, and atmosphere—ideal for brands, artists, or collectors seeking a quiet, visual narrative of location and mood.
custom quote
travel
03
Whether you’re looking for the practical, the personal, or a little bit of both—there’s a place for you here.
